Since 2011, I have driven the process of defining, designing, developing & deploying environments & product story telling for San Francisco, CA based CHROME Industries. From 2012 - 2014, I partnered on the deployment of environments & product launches for Portland, OR based KEEN Footwear.

 

My Process:

DEFINE:  Quickly and dynamically identify the goals of brands and the key milestones.

DESIGN:  Concept multiple paths and identify the strongest design that elevates the global goals.  

DEVELOP: Work with the best partners, drill down the details, plan for the unexpected, elevate the expected.

DEPLOY: Execute with confidence and exceed expectations. Deliver Results.  


THE PROCESS IN ACTION

  •  10 complete branded environments for Chrome Industries.
  •  6 unique trade-show environments.
  •  6 pop up retail environments w/ wholesale and international partners. 
  • designed and launched shop in shop fixtures @ 12 flagship R.E.I. locations
  • partnered in launch of KEEN Garage, Palo Alto, CA
  • lead visual merchandising direction for KEEN Clothing at all global retail stores. Toronto, Portland, Palo Alto
  • designed and launched CHROME Industries complete retail fixture program at wholesale and in all branded stores
  • conception, design, and directions of numerous retail window and in store displays in support of seasonal campaigns & product launches.
  • re-defined the global CHROME CUSTOMS Sewing program experience.
  • directed and managed multiple national mobile tours and large brand marketing initiatives.

Working with Paul at Chrome taught me more than I ever thought. He is extremely creative, wickedly resourceful, and an insane problem solver. Better yet, he does this all with a great attitude! It was an honor to work alongside Paul
— Tara Moeller, Founder at Carve Marketing Partners